Email Segmentation for DTC campaigns
Summary
In this course, attendees learn list building basics such as what data to collect and how to collect it. Attendees will learn how to segment data using the AMS CRM. Attendees will also learn ways to measure the success of a marketing campaign using data in AMS. Attendees work with test data to extract segmented lists by various customer types, track customers receiving the emails and run reports to measure the success of the campaign.
Who Should Attend?
This course is designed for AMS users that use CRM in their job roles, pull email lists, enter customer data, and report on DTC metrics.
Level
All levels
Format
2.5 hour classroom session (lecture and hands on exercises)
Course objectives:
After attending this course, attendees should be able to:
-run data checks to ensure data is correct in CRM
-verify data after it’s collected
-create lists for email campaigns segmented by various customer types, preferences, sales history, etc.
-Track the customers receiving email campaigns in AMS
-Measure the performance of the campaign using AMS reports to extract the related data